Landing page design
Project timeline
3-4 days
my role
Research ,Design, Execution,
Research ,Design, Execution,
STRATEGY
PROBLEM STATEMENT
Landing pages were often functional but lacked narrative depth. Users weren’t just buying a product or service they needed to connect with the lifestyle, emotion, and journey behind it.
PROBLEM STATEMENT
Landing pages were often functional but lacked narrative depth. Users weren’t just buying a product or service they needed to connect with the lifestyle, emotion, and journey behind it.
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Recovery landing page
Cult was launching its first line of massagers, for the firdt time. Since recovery is such an important part of the fitness journey wanted to introduce why cult massagers are the best.
the challenge!
Cult was launching its first line of massagers, for the firdt time. Since recovery is such an important part of the fitness journey wanted to introduce why cult massagers are the best.
How do we make the massagers lke they are part of the cult ecosystem.
the challenge!
the moodboard
the moodboard
Final designs
The hierarchy helps the user
to make a guided decision
Final designs
The hierarchy helps the user
to make a guided decision
Final designs
The hierarchy helps the user
to make a guided decision
Performance collection
Cult was launching its first active wear collection, that were designed for running, training and athleisure.
Had to communicate the USP's while keeping the product the hero.
the challenge!
Cult was launching its first active wear collection, that were designed for running, training and athleisure.
Had to communicate the USP's while keeping the product the hero.
the challenge!
Wireframe
Wireframe
the collection was inspired
from the colours of earth,
here are some early iterations
the collection was inspired
from the colours of earth,
here are some early iterations
iteration
iteration
The entire idea was scrapped from the brand marketing team and a new direction was taken we didn't want to have the 'Earth origin story'anymore, the collecition would be simply called basis the activity they are build for
- Running, Training and athleisure. We called it the comforttech collection.
change in direction
The entire idea was scrapped from the brand marketing team and a new direction was taken we didn't want to have the 'Earth origin story'anymore, the collecition would be simply called basis the activity they are build for
- Running, Training and athleisure. We called it the comforttech collection.
change in direction
Creatives for the campaignn
Creatives for the campaignn
Final designs
USP's were in the first flow followed by testimonials
followed by collections
Final designs
USP's were in the first flow followed by testimonials
followed by collections
Some more shots of the landing pages i created
