Alternate
for kotak
Project timeline
3-4 days
my role
Design research, Motion Design, Solo project
Mobile link
STRATEGY
PROBLEM STATEMENT
Hey reader, this was an assignment that i worked on for Kotak here's the problem statment.
ALTERNATE is a fictitious platform for people to make investments in alternate avenues like: art, vintage cars, and other collector’s items whose value is expected to increase over time. These collectables are purchased outright from their owners by ALTERNATE and stored safely to maintain their condition. The collectables are then listed on the ALTERNATE platform where users can buy theirstocks to become shareholders. Users can also trade stocks between each other. Users make money by (A) selling their shares to other users at a profit; i.e. selling your stock to someone at a higher rate than what you purchased it —or (B) Earning from an
item buyout; i.e. when an external entity makes an outright purchase of the listed itemfor their personal use.
(What & why)
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design insight
Jobs to Be Done
the basic information architecture of the app .
pick one sepcific user persona and try to solve for their first conversion journey.
Refined scalable visual design that reflects the brand persona and user needs
Key insights
solve for trust and liquidity(Show provenance, not badges )
Solve for decision making (Comparable sales
Historical analogs)
Has a soical and emotional storytelling relevance to it
(Cultural framing, Storytelling)
Diversification,
investors want to diversify their investment where most of the money is in assets they are confident but users also invest in short term and high return assests like NFTS, STOCKS
Social talking point
iT BECOMES a talking point a social ice break moment when someone owns a bitcoin, or BUY IN OF AN early hIGH VALUE stock OF LETS SAY nvidia.
Upcoming markets oppurtunity
Cryptocurrency adoption grew 880% between 2020-2021
Yet, less than 15% of retail investors hold alternative assets
Explorer
1.
I have tried investing in stocks but i dont actively want to do it feels too draining and intimidating the learning curve is too high. I’d rather not invest.
Traits
Low financial literacy
High curiosity
Low risk tolerance
Passive browsing behavior
“
Trader
2.
I want to catch the next big thing before it peaks, short term investment is already highly competitve market. DIversification is the way
Traits:
Already invests (stocks/crypto)
Medium–high risk appetite
Short-to-mid horizon
“
Investor
3.
I dont very actively invest or have the time do i need to make sure i dont loose my money and make long term safe investments.
Traits:
Higher capital
Long-term mindset
Lower frequency usage
“
who are we building this for
age (27 - 35)
Mapping user journey
Trader
PUSH NOTIFICATION
lands on dashboard
HP / DASHBOARD
lands on dashboard
P&L list
item
Items details page
Explorer (self chosen primary user)
Sees twitter posts of mohit who shares the alternate holdings card (top .1% of dhoni fan)
onboarding done Aadds her interstss
lands on explore page/listing page
adds tp watchlist
Investor
1. Offerings
New collectibles acquired by Alternate are fractionalized into shares and launched as limited-time investment opportunities.
Users can enter early at the initial listing price and participate in assets before they move into open trading.
User Value
Early access to premium assets
Lower entry price perception
Scarcity-driven participation
2. Trading (P2P)
Once an offering closes, shares move into a live secondary market where users can buy and sell with one another.
Prices move based on demand, creating liquidity and ongoing engagement.
User Value
Ability to enter later
Opportunity to exit positions
Real-time price discovery
3. Exited
When an external buyer purchases the full asset outright, the collectible exits the platform and all shareholders receive their payout proportional to ownership.
This creates clear wealth-realization moments and builds trust in the model.
User Value
Realized returns
Transparent payout outcomes
Confidence in long-term platform value
View all bids and asks
BUY (bid)
SELL(ask)
Want to buy this asset? LETS TALK
TRADING
Stocks sold
790/900
203 investors in
$790/Share
BUY
Offering open
COMING SOON | OPENS ON 12 NOV
Offering Sold out
$345K
213 investors in
$790/Share
Buy
Sold out
EXITED | 20 Left
imagined Sticky bottom CTA buttons in item details page ( when clicked Buy no. of stock slector opens)
event details
What to expect
About
the host
Venue
details,
event details
What to expect
About
the host
Venue
details,
event details
What to expect
About
the host
Venue
details,
Moodboard
India meets Italy
Swiggy events page
Swiggy assignment
3 days turn around time
Problem Statement
Problem Statement
Design a promotional banner & landing page that captures the essence of the chef’s unique coffee pop-up event. The landing page should highlight key details – like date, venue, and the chef’s unique charmand a clear CTA button linking to the ticket booking
About
This project was quite critical from a conversion standpoint current user base of the elite users were 15% but they accounted for 28% of the d2c revenue. We wanted to increase that percentage. This meant tackling multiple flows accross different user journeys.
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Information architecture
Existing image and wireframe on that basis
What to expect
venue details
event description
cta
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Iterations
final output
If you wanna experience the actual prototype here's the link.
https://swiggylp.framer.website/
Wanna know more of what went into the product work to come up with the final designs check out the figma files here
Access figma file
Mapping user journey
Trader
PUSH NOTIFICATION
lands on dashboard
HP / DASHBOARD
lands on dashboard
P&L list
item
Items details page
Explorer (primary user)
Sees twitter posts of mohit who shares the alternate holdings card (top .1% of dhoni fan)
onboarding done Aadds her interstss
lands on explore page/listing page
adds tp watchlist
Investor