ALTERNATE
for kotak
Project timeline
3-4 days
my role
everything
Mobile link
https://alternate.framer.website/
STRATEGY
PROBLEM STATEMENT
Hey reader, this was an assignment that i worked on for Kotak here's the problem statment.
ALTERNATE is a fictitious platform for people to make investments in alternate avenues like: art, vintage cars, and other collector’s items whose value is expected to increase over time. These collectables are purchased outright from their owners by ALTERNATE and stored safely to maintain their condition. The collectables are then listed on the ALTERNATE platform where users can buy theirstocks to become shareholders. Users can also trade stocks between each other. Users make money by (A) selling their shares to other users at a profit; i.e. selling your stock to someone at a higher rate than what you purchased it —or (B) Earning from an
item buyout; i.e. when an external entity makes an outright purchase of the listed itemfor their personal use.
(What & why)
Hey reader here's a video walkthrough in case you want to skip the read.
A note for the
reader
final output
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Challenge
The challenge was to design a mobile-first experience that balances two contrasting behaviors:
data clarity and financial confidence required for investment decisions
discovery and emotional engagement around collectible assets
Unlike traditional investing platforms, Alternate sits at the intersection of finance, collecting, and culture. The experience therefore needed to feel aspirational and emotionally driven, while still communicating trust, liquidity, and value transparently.
design insight
Understand unfamiliar
assets quickly
Discover opportunities
without complexity
Exit investments
confidently
Express identity
through ownership
Jobs To Be Done
Key Insights
Collectibles are emotional investments
Users invest in nostalgia, culture, rarity, and identity alongside returns.
Discovery comes before analysis
Users are first drawn to the story and significance of an asset before evaluating financials.
Trust must be visible
Provenance, transparency, and trading activity are critical to reducing skepticism.
Liquidity drives confidence
Clear entry and exit systems make users more comfortable investing.
The product should feel curated, not transactional
Alternate needed to feel closer to a premium marketplace than a traditional trading app.
Building this for age (27 - 35)
Explorer
1.
I have tried investing in stocks but i dont actively want to do it feels too draining and intimidating the learning curve is too high. I’d rather not invest.
Traits
Low financial literacy
High curiosity
Low risk tolerance
“
Trader
2.
I want to catch the next big thing before it peaks, short term investment is already highly competitve market. DIversification is the way
Traits:
Already invests (stocks/crypto)
Medium–high risk appetite
Short-to-mid horizon
“
Investor
3.
I dont very actively invest or have the time do i need to make sure i dont loose my money and make long term safe investments.
Traits:
Higher capital
Long-term mindset
Lower frequency
“
Iterations
Portfolio summary
About
the host
Buyouts to build confidence
event details
What to expect
About
the host
Venue
details,
event details
What to expect
About
the host
Venue
details,
The Asset Lifecycle
Alternate is designed around a simple three-stage lifecycle that makes alternative investing easier to understand and participate in.
New collectibles first enter the platform as Offerings, where high-value assets are fractionalized into shares and made available at an initial listing price. This gives users early access to premium collectibles before they enter the broader market.
Once the offering phase is complete, assets move into Trading, where users can buy and sell shares with one another through a live secondary marketplace. This enables liquidity, price discovery, and continuous market participation.
Finally, when an external buyer purchases the full collectible outright, the asset moves into the Exited stage. Shareholders receive proportional payouts based on ownership, creating clear wealth-realization moments and reinforcing trust in the platform’s ecosystem.
COMING SOON | OPENS ON 12 NOV
Stocks sold
790/900
203 investors in
$790/Share
BUY
Offering open
1. Offerings
New collectibles acquired by Alternate are fractionalized into shares and launched as limited-time investment opportunities.
Users can enter early at the initial listing price and participate in assets before they move into open trading.
User Value
Early access to premium assets
Lower entry price perception
Scarcity-driven participation
TRADING
View all bids and asks
BUY (bid)
SELL(ask)
Want to buy this asset? LETS TALK
2. Trading (P2P)
Once an offering closes, shares move into a live secondary market where users can buy and sell with one another.
Prices move based on demand, creating liquidity and ongoing engagement.
User Value
Ability to enter later
Opportunity to exit positions
Real-time price discovery
EXITED | 20 Left
Offering Sold out
$345K
213 investors in
$790/Share
Buy
Sold out
3. Exited
When an external buyer purchases the full asset outright, the collectible exits the platform and all shareholders receive their payout proportional to ownership.
This creates clear wealth-realization moments and builds trust in the model.
User Value
Realized returns
Transparent payout outcomes
Confidence in long-term platform value
Swiggy events page
Swiggy assignment
3 days turn around time
Problem Statement
Problem Statement
Design a promotional banner & landing page that captures the essence of the chef’s unique coffee pop-up event. The landing page should highlight key details – like date, venue, and the chef’s unique charmand a clear CTA button linking to the ticket booking
About
This project was quite critical from a conversion standpoint current user base of the elite users were 15% but they accounted for 28% of the d2c revenue. We wanted to increase that percentage. This meant tackling multiple flows accross different user journeys.
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Information architecture
Existing image and wireframe on that basis
What to expect
venue details
event description
cta
