25th Hour is a community-first fitness initiative I co-founded to bring together hybrid athletes, creators, and everyday people who want to push their limits outside conventional gym environments.

The idea started from a simple observation: most people train alone, but the most meaningful fitness experiences happen when effort becomes shared. With 25th Hour, we create high-energy community workouts, hybrid fitness challenges, and social fitness experiences that blend endurance, strength, and play.

As a co-founder, I work across concept development, experience design, community building, and brand storytelling. From designing event formats and gamified workouts to creating the visual identity and social presence, my role is to craft experiences that make fitness feel communal, memorable, and culturally relevant.

At its core, 25th Hour represents the time people create for themselves — beyond work, routine, and obligations — to move, compete, and connect.